So how does this work exactly?
You ask the Prime Minister of the country to feature in your full page ad on the front of the leading English language daily?
And you pay him?…or do you?…do you suggest the fee?…or does the PM specify?…or does he do it for free?…does he donate the fee to charity?…
Gosh, the possibilities are endless my friends.
I’d be fascinated to know the logistics and the protocol behind this.
And yes, of course, I’m only human, and so would be even more fascinated to know the economics of the PM starring in an ad.
Do you think this will open the floodgates to the Prime Minister starring in other ads, too?
Will our PM become the Amitabh Bachchan of the ad world?
Cement, toothpaste, jewellery, paan masala – or is there a Prime Ministerial Lakshman Rekha that can not, will not be transgressed in advertising?
As I said, fascinating stuff.
And, yes of course, the next question is – will ministers be able to flog products, too?
Oooh, there’s a brave new world of fab ads in store, India. You read it here first 🙂
(You don’t suppose the Ambanis used the PM’s photo without asking him, do you? No. You’re right. They’d never do a thing like that.)
And, yes, I know, I know, this ad was on the front pages yesterday, but it was my birthday and I had other fish to fry.
But today, a year older and wiser, I have seen no explanation for our Hon’ble PM’s appearance in the ad, so you know what? I have no idea what to think now.