About that front page ad starring our Prime Minister

About that front page ad starring our Prime Minister

So how does this work exactly?

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You ask the Prime Minister of the country to feature in your full page ad on the front of the leading English language daily?

And you pay him?…or do you?…do you suggest the fee?…or does the PM specify?…or does he do it for free?…does he donate the fee to charity?…

Gosh, the possibilities are endless my friends.

I’d be fascinated to know the logistics and the protocol behind this.

And yes, of course, I’m only human, and so would be even more fascinated to know the economics of the PM starring in an ad.

Do you think this will open the floodgates to the Prime Minister starring in other ads, too?

Will our PM become the Amitabh Bachchan of the ad world?

Cement, toothpaste, jewellery, paan masala – or is there a Prime Ministerial Lakshman Rekha that can not, will not be transgressed in advertising?

As I said, fascinating stuff.

And, yes of course, the next question is – will ministers be able to flog products, too?

Oooh, there’s a brave new world of fab ads in store, India.  You read it here first 🙂

(You don’t suppose the Ambanis used the PM’s photo without asking him, do you? No. You’re right. They’d never do a thing like that.)

And,  yes, I know, I know, this ad was on the front pages yesterday, but it was my birthday and I had other fish to fry.

But today, a year older and wiser, I have seen no explanation for our Hon’ble PM’s appearance in the ad, so you know what?  I have no idea what to think now.

23 Comments

  1. That is, perhaps, the only neutral view of this infamous photo op.
    Personally, and without any research I opine that when in public office you are prohibited from pursuing ANY extraneous activity, whether for profit or not. Period.
    So either the Ambani have broken rules or the PMO.

  2. Sanjeev Chhabra

    That is, perhaps, the only neutral view of this infamous photo op.
    Personally, and without any research I opine that when in public office you are prohibited from pursuing ANY extraneous activity, whether for profit or not. Period.
    So either the Ambani have broken rules or the PMO.

  3. Mr Modi by officially plumping for Reliance is being unfair to the entire telecom industry. The interesting part is that in the advertisement Mr Modi like a good brand ambassador is wearing a waistcoat in the exact shade of the Jio brand colour of blue.

  4. It might be the case of copyright or using picture without authorization or other IP. They have used PM’s picture does not mean PM or PMO endorse them.

    Even PM is featured in vivo healthcare ad. There, they have used framed pictures.

    By this, Reliance got what they want. Now, people are talking about Jio before their launch on 5th September.

    In the pictures, their is no statement by PM.

    Now, PMO or PM can sue them if they want.

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