Cracking name for a skin whitening product, don’t you agree?

“& Lovely.”

Formerly known as “Fair & Lovely”, the word fair (with its pernicious message) in this skin whitening cream has been dropped.

Begone “Fair“!

#blacklivesmatter has seemingly put paid to the word “Fair” in “Fair & Lovely”, we are told, and that is most definitely a good thing.

BUT...

Am I missing something here?

They are not pulling the creams and potions and lotions…they are just removing the word fair.

Unilever tweeted today, and I quote:

We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products…”

Yet again, I ask, am I missing something here, folks?

We are committed etc etc etc which is why we’re removing the words fairness, whitening & lightening etc etc etc…but the cream will be the same, right?

Ah ha!

Lightbulb moment!

Did the cream ever actually work?

If “Fair & Lovely” didn’t, ahem, a-c-t-u-a-l-l-y make skin whiter, then, I suppose, there’s no reason for them to change the formula is there?

Just lose the word Fair, and continue selling your products.

Anyway, without knowing the ins and outs of the chemical make-up of their cream, I’ll leave it right here, and put it on record that something is better than nothing.

Over the years, I have blogged here, both about this product and about the attitudes surrounding fair skin:

Racist airbrushing

India’s #GIRLPOWER

Fair. And very, very un-lovely

Fair & handsome. Ugh

Let’s see what happens, in both the name change & (who knows) the product change department…

I’ll keep you posted.

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