About 10 days ago, I shared with you here the news that the word “Fair” was to be dropped from one of the most pernicious products sold in India.
Fair & Lovely, a skin-whitening/skin-lightening product widely sold in India, became the focus of criticism in the wake of the #Blacklivesmatter movement.
So the boffins at Hindustan Unilver, who make this skin-whitening/skin-lightening product, tackled the issue by removing that pesky word FAIR from the product.
A couple of days ago, they unveiled the new name for their product.
Ladies & gentlemen, I give you GLOW & LOVELY.
Strikes me as very clunky.
The name, that is.
The product is still as pernicious as it always was. Well, unless they have removed all skin lightening/whitening chemicals, of course.
I was thrilled to see that I am not the only grammar nazi out there, as lots of people puzzled online over the weird name:
Brought cheer to my heart – possibly even a glow – to read about nominal clauses on Twitter 🙂
So there you go.
Fair is now glow.
Sadly, I fear the product is the same.